Obama on TV tonight for "closing arguments"

Tomorrow is the day folks. Barack Obama will be making an appearance in millions of homes across America. He used his financial muscles to buy 30 minutes of uninterrupted advertisement time with NBC, CBS, FOX, and a another more surprising network - Univision.

Although the Obama campaign won't disclose the contents of the commercial, the Democratic presidential nominee is using the commercial to make his "closing arguments" to the entire country. This is coming at the end of his campaign race against Republican rival John McCain, less than a week away from the November 4th election date. It is set to air at 8 p.m. ET (5 p.m. Pacific) Wednesday October 28th.

Although most presidential candidates concentrate on a more targeted audience in key states during the closing days of an election, Obama's move is not the first of its kind. In 1992 Ross Perot famously aired a 30-minute ad during his independent presidential campaign.

What is unprecedented is the fact that Obama bought a separate 30-minute slot on Univision - the nations largest Spanish language network - a first in the history of presidential campaigns.

"Buying a half-hour on Univision is like putting a Spanish language ad on the Super Bowl -- it almost doesn't matter what you say because the main message is to say `I know you're there and I recognize you,' '' said Roberto Suro, a founder of the Pew Hispanic Center and a professor with the University of Southern California's Annenberg School of Communication.

Tomorrow, Barack Obama will also be appearing on the popular late-night comedy programme, The Daily Show with Jon Stewart, which airs at 11 p.m. on Comedy Central.